Friday, September 29, 2006
Apple Still #1
First a quick joke: In the Post Office one day the mail sorters see a letter addressed to "God, Heaven", in a child's writing. They open it up and read "Dear God, mum is very sick, can you send $500 to help us out? Signed Johnny." Well, they immediately run around the mailroom showing everyone, they all put in money to help out, and they come up with $350, which they send off to the boy. A week later another letter arrives addressed to God, and they all stop work and gather around to hear what is in it as one of them opens it and begins to read aloud: "Dear God, thanks for the money, I only got $350 of it because you know what thieving bastards those Post Office people are…"
Recently I ordered a Mac Mini, and got up Apple on this blog because their order confirmation said it would take 14 days to ship when their website said 24 hours. I rang them, and said they don't listen to their customers. Here's what happened:
• I emailed a complaint to them and asked them to read the blog entry.
• I received an explanation of the delay by email after they had done so.
• I was asked to fill in a survey of their service even though they knew I wouldn't say nice things.
• I received another email saying my Mac had shipped.
• I received my Mac yesterday.
Shipping to Tasmania always goes through third-party and very slow couriers. This means that not only did Apple listen to me, the customer, but someone at Apple must have moved hell and high water to get it to me so quickly. This was certainly service above and beyond the call of duty. So I certainly won't be like the boy in the joke; if Apple Store staff read this blog again to see if I'm still complaining, let me assure you I'm not! You've done very, very well indeed, and this customer is once again happy. Thank you.